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SEO versus PPC: Differences, experts, cons and a coordinated methodology
https://www.storeboard.com/blogs/marketing/seo-versus-ppc-differences-experts-cons-and-a-coordinated-methodology-/4245661  
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An inquiry we are frequently posed is, ''Which is better: SEO or PPC?'' This isn't an inquiry with an overall answer, as it truly, really relies upon your present circumstance, targets and marketplace.